The time has come to replenish the coffers of PSL franchisees while the seventh edition will benefit at least Rs 50.50 crore.
The franchises of Pakistan Super League have been crying for financial loss from the very beginning. They demanded that the financial model be changed so that there would be some benefit. Agreed to resolve through, several models were under consideration that the board was changed.
New Chairman Rameez Raja initiated efforts to resolve the issue in a positive manner, finally agreeing on a model under which 95% of the revenue would be distributed to all franchisees, with the board paying a hefty fee of 5%. The money will continue to be received as before.
Sources said that most of the franchises will benefit financially from the new model. In a few years, they will be able to make up for the old losses. While the sponsorship rights were sold for more than Rs. 3.5 billion while the live streaming rights were sold at 175% more, the amount of brand partnership rights also increased significantly.
Chairman Rameez Raja has played a key role in this, acknowledging the long-standing demand of the franchisees and enabling a huge increase in the amount of new contracts, including the approval of a fairly acceptable financial model.
A franchise official said that the new contracts would increase the amount in PSL’s central pool, with almost all the benefits going to the franchisees. Will come
Franchises also get up to Rs 200 crore from their sponsors in terms of brand value, thus making a total profit of Rs 50.50 crore.
Sources said that Quetta Gladiators, Peshawar Zalmi and Islamabad United are sure to be in profit. With an annual fee of over Rs. So far no one was able to send in the perfect solution, which is not strange.
Interestingly, the franchises fighting together against the PCB, seeing their interests, drift away from each other. Recently, two franchises were negotiating a sponsorship deal with a separate company, but the third team jumped in the middle and agreed to a lower amount. Recently, the PCB reminded the franchisees for the second time to pay the fee. Was
Sources said that some teams paid the money while some had their own money with the board which deducted the fee. It is to be noted that the brand value of PSL has increased tremendously from the beginning till now. It can be estimated that in the beginning it was sold on TV at Rs. Has arrived.