Instagram is a powerful tool for small businesses. It helps you find new customers, drive traffic to your website, and keep in touch with customers. But account management takes a lot of time, which makes quality promotion almost impossible. For this reason, additional tools have appeared. They automate the work with the account, helping to control the promotion process and create better content.
Snapseed is for image editing. It has dozens of features and tools, from one-click filters to exotic paint brushes. The user can process the photo in Snapseed using automatic settings, or independently determine how much the image will be retouched. For example, you can choose the degree of blur with a lens effect, or dosed the effect of a healing brush. There are also several options for adding stylish text over photos.
Adobe Lightroom (Android and iOS)
Adobe Lightroom is a very powerful yet simple solution for editing and sharing photos on any device. The application allows you to copy settings for consistent editing, including batch processing of photos. There is a lightroom community where you can not only get inspired by other people’s work, but also download styles created by other users to apply them in your work.
The app is considered a must-have for any social media marketer. It will help you delve into the smallest details of photo editing: control exposure and brightness, adjust hue and warmth, work with shadows and light, adjust contrast, sharpness and saturation.
Not everyone has the time to do some manual processing, which is why Instasize offers over 130 professional filters inspired by the work of leading photographers. With a high degree of probability, you will find among them a filter that matches your brand, and, accordingly, improve your account.
Legend is a great app for creating stylish Instagram Stories. Its task is to turn text into beautiful animation. The app is very easy to use. All you have to do is write your own text, choose a background image and the desired animation style. You can save the finished clip in video or GIF format and share it immediately. There are hundreds of typography, animation, background and color combinations to play with.
Canva (Android и iOS)
When it comes to graphic design, Canva is one of the best apps out there. It is a powerful tool that makes it easy to design posts not only for Instagram, but for all social networks. You can choose a base from an existing layout, or create your own graphics from scratch.
Canva has intuitive controls and you can easily add, delete and edit many different images from your own collection or Canva repository. To get maximum access to all templates, you will have to subscribe to a paid subscription: in the free version, the number of layouts is significantly reduced.
InShot is a useful app for simple photo and video editing. It has features such as resizing, rotating and cropping videos, as well as blurring edges, one-click filters, adding text and emoticons; musical or sound effects (InShot library or your own); adjusting the playback speed and other special effects. All this is saved in high quality, ready for posting on Instagram
Du Recorder – allows you to record screen images in high quality. A useful utility if you intend to broadcast game videos from your smartphone or want to teach how to use any application. There are no restrictions on the size of the recording, while the video is saved in high quality. It is possible to edit the video. So, you can add background music, image and subtitles, crop video, change its speed. Data streaming is provided. You can take screenshots and “stitch” several images into one.
Unfold (Android и iOS)
Unfold has become very popular with storytellers on Instagram. With Unfold, it’s easy to add beautiful story frames, use filters and stickers, play with textures and fonts, and create collages. You can mix photos and videos and choose between 25 free or 75 premium templates.
Character Pad (Android и iOS)
The Character Pad app is the king of the world of special pictograms, signs and hieroglyphs. Provides quick access to hundreds of beautiful and useful symbols that can be inserted into posts or stories.
Later will save you tons of time: This tool automates work on one or more Instagram accounts and can pre-prepare captions and hashtags for a post.
In the free version, you can schedule 30 photo post notifications, and in the paid version, Later can automatically publish them for you. And not only photos, but also videos, stories, carousel posts. However, stories and carousels cannot be published automatically, Later will only remind you of them at a specified time. The application also gives access to account analytics (although the analysis is not the most detailed), allows you to search and post content from other Instagrammers using Later.
HootSuite is a social media management platform that makes it easy to schedule and publish posts. You can use the app to pre-plan your posts without worrying about forgetting to tell your subscribers. HootSuite is capable of creating stories and carousels. The app offers to save time and post photos and videos right from the HootSuite dashboard. There you can also track the actions of competitors, popular hashtags and customers, measure the effectiveness of your posts, control comments and respond to them from the application.
Followers Insight (Android и iOS)
The Followers Insight app is an analytics tool to help you understand what content your audience likes best, increase your post performance and engagement rate. The app is very similar to the internal Instagram analytics that every business account has access to. It shows trends in the growth of followers, likes and comments, collects media analytics to compare different types of content, suggests the best time to post, etc. If you have a business account on Instagram, Followers Insight can be useless. But if you have a regular account, Followers Insight will become an effective assistant in analytics.
Leetags is the best app for adding relevant hashtags to your posts. You can choose categories for your post, and the app will suggest several related hashtags. Then you select the tags you need and copy them all together into your post. This can be useful when there is not enough time to work out hashtags or you have no idea which one is better to use in your case.
If you are serious about Instagram, professionals recommend manually and more carefully selecting hashtags for each post.
Minter.io is an advanced analytics tool that will provide insightful and detailed insights into audiences, optimal content, best post times, hashtags used, traffic generated, conversions, and more. The tool is aimed at those who want to work more seriously with Instagram: it provides massive marketing information. The service is not free, but you can test it without paying for 14 days.
among subscribers and commenters of competitors.
With Combin, you can perform single and bulk actions: subscribe and unsubscribe, like and comment. You can simultaneously leave several comments with different text for different accounts. The app plans actions automatically. All basic functions are free. Combin users can work with five Instagram accounts.
The app will analyze the audience of your account and work on optimizing it. It allows you to see all those who have not followed you in response to your actions, and also takes into account general followers, recent unsubscriptions, and other inactive users.
Followers Track (iOS)
The app combines analytical tools and a follower / unsubscribe tracking service. It shows your overall posting performance and account engagement, and also detects your most active followers. With this information, you can focus on loyal users and build deeper relationships with them.
Also, the list of useful apps for managing content on Instagram should include:
Buffer: Social Media Manager – for convenient planning of work in social networks;
Zoho Social – for team account management;
MeetEdgar – to automate publications;
Loomly – for generating ideas for publications;
Sendible – for lead generation on social networks;
Iconosquare – for managing business Instagram accounts.
Instagram has become a social network that cannot be ignored if you are in any business or are a media person. With over 1 billion users worldwide, the network has become a powerful platform for any business. However, you will have to spend a lot of time and effort to determine the strategy for your account. You can simplify your Instagram experience and accelerate business growth with powerful tools, many of which are available for free.