SAN FRANCISCO: Facebook has experimented with sharing tik tok videos on its other social media platform, Instagram. If the experiment is successful, the photo-sharing Instagram platform could take on a tick-tock look.
This was announced by Adam Museri, Head of Instagram. He said that the full screen video suggested by the people or the organization can be seen on Instagram. These videos will appear in the user feed. “We’re trying to figure out experimentally how the video can be viewed on a full screen in a fun way. But in the next few months, there will be a lot of revolutionary changes on Instagram, ‘said Adam Musseri.
There is no doubt that Facebook understands the extraordinary popularity of Tik Tak. Of the five most popular apps in the world, TikTak is still the first to be downloaded and is the only app that is not owned by Facebook. That’s why Facebook is trying to offer a feature like Tik Tak in Instagram. In May alone, the TikTak app has been installed 80 million times. In the same month, 53 million people installed Facebook.
Like Tik Tak, Instagram will also show videos that they don’t follow. Although its real feature is similar to Tick Talk, Instagram has made YouTube and Tick Talk its competitors because Instagram lacked the video option.
Instagram also said that such a serious competition will be born. On the other hand, Mark Zuckerberg himself has repeatedly said that he wants to convert all his platforms to video platforms in particular.